We are a specialist baby and child care distributor for the Middle East region. Our core competency lies in the representation and development of brands related to the Baby and children category.

BabyGrow FZC is a privately held company based in Hamriyah Free Zone, Sharjah, U.A.E. We have now successfully distribute many international brands of repute across the region.

Brand building is one of the most important mission we undertake with all our brands.


To be a leading entity in the regional distribution scene, increasing in size and structure by utilizing opportunities through effective business strategies and key alliances. Ensuring implementation of customer orientated quality management policies in achieving the objectives. To build on the foundations of trust, dedication, honesty, diligence and dynamism in the ever changing competitive market scenario. To contribute to the society

through pro-active participation in the

socio-economic activities and environmental friendly practices.


We credit our strength, growth and endurance to our employees and management. Our experienced sales team have first-hand information of latest trends in market and cater to customers’ needs by building excellent relations with them. Our purchasing team work closely with our principals to ensure the availability of latest products and to make sure that our inventories are at optimum level. Our dedicated Marketing and Training team works closely with our customers to ensure the best display of our products across the markets and at all retail outlets, identifying opportunities to hold events for marketing of our brands.


BabyGrow has a unique business model. It has been purposefully designed to have the seamless integration in every step of entire supply chain to provide end to end distribution and logistics solution with full synergy among the routine operations of all functions. 

The accuracy of planning,forecasting and the optimization of inventory turnover ratio is considered carefully to yield maximum utilisation of opportunities,profitability and product availability in the market.